Leading the future with AI-powered mushroom-based products

Problem

As the demand for sustainable meat replacements continues to grow, Myco Holdings aimed to pioneer with its innovative mushroom-based products. Their unique offering, enhanced with AI-powered and blockchain-tracked vertical farming technology, sought to redefine farming's future. The challenge was to encapsulate this fusion of high-tech and organic essence within a compelling brand identity.

Solution

The brand's foundation was the name "Myco," drawing from mycology, the study of fungi. Embracing the intricate beauty of fungi, a radiating icon was crafted. This design mirrored the expansive mycelium networks, a vital component of fungal growth, and also symbolised the interconnected sophistication of their farming technology. To highlight Myco Holdings' cutting-edge ethos, a contemporary typeface was selected.‍

‍

Clean, bold, and progressive, it reflected the brand's innovative spirit. By integrating this modern typeface with the detailed icon, a harmonious balance was achieved between advanced technology and the natural allure of mushrooms. With its refreshed identity, Myco Holdings is placed to be a leader in the meat replacement sector, merging nature's intricate designs with the forefront of technological advancement.

View live website

Let's talk!

People-first. Design-smart. Zero nonsense.
We’re not chasing awards or buzzwords — we’re here to solve your problems, elevate your brand, and make the process refreshingly straightforward. We listen. We think. We create. We deliver. And we make it fun (because why not?).

Let's work together!

Let's talk

Branding

Consultz

Real-time expert advice at your fingertips

With the increasing need for immediate expert advice in various fields, Consultz aimed to launch an app that offers users direct access to professionals for swift consultations over calls.

Branding

Unicus

Crafting trust and clarity: visual identity for UNICUS networking app

UNICUS, a new networking app for professionals, needed a visual identity that would convey trust, clarity, and modernity — key qualities for a platform that verifies submissions, brokers deals, and facilitates high-value transactions. With a focus on premium design and seamless user experience, we crafted a brand system rooted in confidence, professionalism, and simplicity.