Branding
United Terra
A brand refresh for energy innovation
We revitalised United Terra’s brand with a refined identity system, clarifying sub-brands, amplifying recognition and aligning their visual presence with a bold renewable energy vision.
Crafting trust and clarity: visual identity for UNICUS networking app
Problem
UNICUS, a new networking app for professionals, faced the challenge of establishing itself as a safe and trusted platform. With services ranging from verifying data submissions to brokering deals and facilitating asset sales, the app needed a visual identity that conveyed trust, clarity, and modernity. This required a clear understanding of the brand’s audience and positioning to define a suitable approach.
Solution
To meet these challenges, we embarked on creating a visual identity that would resonate with UNICUS's target audience of professionals seeking secure and reliable networking solutions. Crafting a Premium Aesthetic: We focused on a monochromatic colour palette centered around a vibrant royal blue. This choice not only conveyed trust and reliability but also provided a modern and cohesive look and feel across all touchpoints of the app. Symbolizing Trust and Guidance : The visual elements of the identity, such as the logo and typography, were meticulously crafted to symbolize trust, clarity, and guidance. The design aimed to instill confidence in users, assuring them that UNICUS is a platform they can rely on for their professional networking needs. User-Centric Approach: Understanding the importance of user experience, we ensured that every visual element contributed to a seamless and intuitive user interface. The design enhancements aimed to facilitate user interactions, making navigation straightforward and interactions meaningful. Reflecting Modernity and Reliability: Through the visual identity, we aimed to reflect UNICUS's commitment to modernity and reliability. The clean lines, minimalist approach, and premium aesthetics underscored the app's positioning as a forward-thinking and trustworthy platform in the competitive networking landscape. The result was a visual identity that not only met but exceeded the client's expectations. UNICUS now stands out as a premium networking app with a distinctive and trustworthy visual identity, inviting professionals to connect with confidence and clarity on their professional journeys.