Waking up in the future
Problem
YOTEL wanted to boost awareness and conversions across their global locations with three major sale periods: Spring, Summer, and Autumn. While their futuristic brand and playful tone of voice were well established, the challenge lay in translating that identity into digital-first campaigns that could engage new audiences, drive bookings, and clearly communicate their unique proposition.
Each campaign needed to feel distinctly seasonal yet consistent, reflecting YOTEL’s smart design, innovation, and guest-first approach, while cutting through the noise of an oversaturated travel market.
Solution
We developed a series of cohesive yet distinctive seasonal social advertising campaigns: “Wake Up in the Future” for Spring, “Long Hot Summer” for Summer, and “More for Less” for Autumn.
Each campaign combined YOTEL’s witty, tech-forward personality with bold visuals, engaging motion content, and clear, conversion-focused messaging. From static assets to motion graphics, emails, and web banners, every touchpoint carried the brand’s futuristic flair and clarity of offer.
By aligning creative direction with YOTEL’s tone and brand pillars of innovation, technology, and flexibility, we elevated awareness, captured attention across platforms, and showcased the future of hotel accommodation, one season at a time.
