A refreshed identity for Darter’s next chapter
Problem
With the launch of their new AI Accelerator Programme and upcoming events, Darter needed to give their visual identity a refresh. Keen to still be recognisable to their current audience and client base. This required a clear understanding of the brand’s audience and positioning to define a suitable approach.
Solution
We delivered a refreshed visual direction that balanced continuity with clarity, enhancing the way Darter communicates. Drawing from their expertise in defence and technology, we designed an updated webpage to launch their AI Accelerator Programme. Paired with custom iconography and infographics.
Working closely with the Darter team to follow and showcase their trusted methodology, brand messaging, vision and goals. Rolling out the brand refresh alongside the website updates, to accommodate for multiple touch points.
